"The ONE Thing That Separates the Men from the Boys in the Google AdWords Game"

"The ONE Thing That Separates the Men from the Boys in the Google AdWords Game"
There is ONE central idea, one key concept that Google wants you to understand.
If you have this right, Google will literally reward you by giving you lower prices on clicks, and your customers will reward you by buying what you have to sell.
If you DON'T have this right, you'll pay way too much for clicks, your competitors will eat you up, and your whole Google experience will be very, very unpleasant.
The one thing that matters on Google is relevance.
You might think of this as "message-to-market match."
This will make complete sense once you understand a bit of Google's history.
Google started in 1998, after the "big boys" in the search engine game like Yahoo and AltaVista were already well-established.
At the time, few people would have bet that Google would overtake them all - but in less than five years they did exactly that.
What's even more remarkable is they did so without a bunch of hype and loud marketing. They literally built a better mousetrap and the world beat a path to their door.
So what happened?
Google's mission in life was to build a search engine that would give people exactly what they were searching for, as fast as possible. If you were searching for "California butterflies" they wanted to give you the very best and most popular California butterfly websites on the very first page of results.
They developed an amazing mathematical formula for figuring out who visited websites and why, and using that information in their search engine.
So ... when they began to sell Pay Per Click advertising, they were extremely concerned that advertisers should also put out messages that were highly relevant.
Google rewards you for being relevant, and they let people who are searching vote for you. If your ad gets clicked on, it's relevant. If it doesn't, it's not. It's that simple.
The higher your clickthrough rate - i.e., the more folks who see your ad and click on it - the less you have to pay for the position you want. But if you write lousy ads, Google will make you pay more to get your ads to show at all.
So this creates a "Darwinian" effect, a deliberate natural selection that weeds out bad advertisers and rewards good ones. What's good for Google's customers is good for Google and good for you.
When all the dust has settled, what really matters is that your ads and your content be relevant to the keywords you're bidding on. Your message must match what the person is thinking.
So ... what were they really thinking when they typed in "California butterflies?" That is the question! Figure that out and put it in front of them, and you'll win at Google. Write an ad that matches exactly what they're searching for and you'll beat your competitors by a country mile.
A Valuable Little Piece of Customer Psychology for You:
Here's a little mental trick to help you write Google ads.
Imagine that you are not you. You are your customer.
You're not the dude with the cool solution. You're the guy or gal with some stupid problem. You've got an itch and you want to scratch it.
And you're not in front of your computer. You're sitting in front of their computer. What do you type into the search bar on Google?
And what do you hope will come up?
Answer that question and you'll be successful marketing online.








"How one 'Trivial' Change Can Cut Your Bid Prices by 95 PERCENT!"
· Why Your Bid Price is NOT the Actual Price You Pay - and the Huge Difference That Creates for You
· What to Do When Your Keywords Get Labeled 'Inactive'
Today I'm going to talk about the thing that many newcomers find most confusing about Google - and I'm going to explain why it's a really ingenious twist that will actually help you. The price you bid is almost never the price you actually pay. You almost always pay less. First, it's a little bit like Ebay. You pay 1 cent above the position below you, not the maximum that you bid. But there's an even more important secret that is the key to getting lower and lower prices, even while other bidders are jumping into the game:
Your Clickthrough Rate (CTR) is MORE important than how much you bid.
The Clickthrough Rate is the percentage of people searching who actually click. If 100 people search, your ad shows up 100 times, and one person clicks through, that's a 1% clickthrough rate. So let's say I've got a 1% CTR and I'm paying $1.00 for position #2. Let's say you've got a 2% CTR. If you play your cards right, you may only have to pay 51 cents to get position #2 and knock me down to position #3. That means that you were 2 times as relevant, and you got to pay 1/2 as much! The rules can be very simple, but the implications are huge. When you achieve high click-thru rates, you can pull your bid prices down, down, down and yet stay at the same position on the page, while your traffic goes up.
The difference can be quite amazing. Here's an example of two ads - they are ALMOST IDENTICAL but one got nearly TWENTY TIMES the CTR as the other:
Popular Ethernet Terms3 Page Guide - Free PDF DownloadComplex Words - Simple Definitionswww.bb-elec.com

Popular Ethernet TermsComplex Words - Simple Definitions3 Page Guide - Free PDF Downloadwww.bb-elec.com
2 Clicks - CTR 0.1%

39 Clicks - CTR 3.6%
Notice what happened: All I did was reverse two lines - and the clickthrough rate jumped from 0.1% to 3.6%!
That means that the ad on the right gets more than TWENTY TIMES as much traffic - and I could pull down my bid prices and get that for the same amount of money as I was paying before. Just think how much money we'd be leaving on the table if we didn't discover this!
This is just one of dozens of tricks I've found that let you push your bid prices down, down, down while your traffic goes up. (Of course you get all the secrets in my toolkit. Beat your best, and you can get more and more traffic for less.


I just explained how Google ranks your ad higher as your CTR goes up. Overture does not do this. On Overture, the highest bidder always wins.That rewards people who have more money than brains. Which means that for the smart marketer, Google is vastly superior! Before I go, there's one other thing I need to tell you: This is precisely the thing that gets people all tangled up over keywords that Google suddenly labels 'inactive.' While Google may tell you simply to bid more, the major reason that keywords get made 'inactive' is this: The message in the ad doesn't match what the person wanted when they typed in the keyword! How do you fix this problem? By organizing your keywords into narrow themes and by testing different ads that match people's searches - like I described above. Then watch as people's clicks vote on the words that actually sell. This is an absolutely foolproof method of getting your ad placed higher on the page, and my Definitive Guide shows you dozens of variations on this method that you can use right away.
"A Google AdWords Lesson from the Wall Street Journal" What does the Wall Street Journal have to do with Google AdWords? Plenty. For starters, the Wall Street Journal advertises for new subscriptions using Google AdWords. But that's not what I'm going to talk about today. No, what I'm going to talk about is the WSJ's famous direct mail letter, the one that's been selling millions of subscriptions. They mail out 30 million copies of that letter every year. This two-page letter starts out:
Dear Reader,
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.
They were very much alike, these two young men. Both had been better than average students, both were personable, and - as young college graduates are - both were filled with ambitious dreams for the future.
Recently, these men returned to their college for their twenty-fifth reunion...
Of course it goes on to explain that one was super-successful because he read the Wall Street Journal.
That letter has been selling WSJ subscriptions for 29 years - unchanged. That's right. They have not changed that letter in 29 years!
Not that people haven't tried. Top writers have been trying to beat it ever since it was first written. And nobody's succeeded - until just recently.
That's right, a copywriter named Mal Decker just beat it, apparently increasing the response by Twenty Percent!.
Mr. Decker should be mighty proud of himself.
The reason this is so significant is that because of the improved performance of this letter, the WSJ now gets 20% more sales without spending a penny more on postage or printing. I can only guess, but when you subtract out expenses, this might actually double the profit they make selling their paper.
The lesson is clear: In advertising, your copy - your choice of words - is king.
So what does this have to do with Google AdWords?
Plenty. AdWords is set up to work in a way very similar to direct mail. If you can beat your existing ad, the same way Mal Decker beat the WSJ letter, something amazing happens: You actually pay less money for your clicks - and you get more visitors to boot.
The same thing, in turn, happens once visitors get to your website: The better your copy on the website, and the more traffic it converts to dollars, the more money you get, and you don't have to spend a penny more on traffic!
You can change the CTR of your ads by 50% just by changing ONE WORD. And this is NOT unusual, not a fluke. It's actually QUITE NORMAL. That's right - ONE word can make that much difference. My AdWords Toolkit even shows you an example of how simply reversing the order of two lines increased the response by 2000%!
When you're writing those little ads, little hinges swing big doors!
Tomorrow's tip is called
"How Google Can Be Your Fastest, Easiest, Least Expensive Way to Test New Ideas - and a Powerful Twist on the GoogleCash Method."
"In the End, It's All About The Keywords!"
I got an email the other day from a customer who had just read my Definitive Guide to Google AdWords. He said, "It came to me that everything revolves around keywords. It is the basis not only for ad campaigns, but for website development."
That is absolutely right. The success of your campaigns depends on keywords you bid on, specifically:
1) Choosing the right ones
2) Choosing enough of them
3) Bidding wisely.
Mistake #1 that most people make is bidding on too few. If you're only bidding on a 10 or 20 keywords, you'll have a very hard time making it work. That's because the 10 or 20 that you're bidding on are the same ones everyone else is bidding on.
You need at least 100 or 200. As a matter of fact, a thoroughly designed campaign for most products or services will have as many as 1000.
Why would you possibly need to bid on 1000 words and phrases?
Because if you sell, say, Digital Cameras, there are probably 30 or 40 other bidders for "digital camera." But if you bid on "Sony Mavica MVCCD400" there will only be a handful of other bidders and you can get those coveted 5 Cent Clicks.
How do you come up with hundreds of words and phrases?
Hint: You don't have to come up with them yourself. You use keyword research tools.
One tool that I've found quite useful is WordTracker. WordTracker is a company that keeps records of millions of internet searches. You can type in a keyword and they'll give you lists of hundreds of variations on that keyword that have recently been searched on the Internet.
Good keyword tools can make your job much, much easier - and also cut your bid prices substantially. Give WordTracker a try - they even have a 1-day trial version so you can give it a test drive.
Tomorrow's tip is called
"'The Fastest, Easiest, Least Expensive Way to Test New Ideas."
"The Fastest, Easiest Way to Test New Ideas"(And a Powerful Twist on the GoogleCash Method)
I don't know about you, but I've spent a lot of money in the past developing products and ideas that nobody wanted to buy.
What a horrendous waste - especially considering how many other ideas there are that people will spend money on!
If you understand how to use Google AdWords, you should never need to invest more than a few hundred dollars - or in the worst case a few thousand dollars - pursuing an idea that won't work.
Let's say you've got a product idea. The product itself costs $50,000 to develop, and you're sure it's a good idea because it solves a really thorny problem.
So here's what you do: You write a report, e-book or white paper about how to solve that problem. You create an opt-in page where people can get your report in exchange for their contact information.
Then you buy keywords, send people to that page and see how many people you can get to opt in.
That alone will tell you something.
And if you absolutely cannot get anybody to opt-in to your report - or if you can't find keywords that anyone is searching for - then that's a good sign you should abandon the project before you throw any more money at it.
When people do opt in, you can send them an email (or even call them on the phone) and ask them what they're really looking for. If your report is any good, they'll be happy to talk to you, and you'll get LOTS of input about the kinds of problems they're trying to solve.
It's impossible to do this and not learn some major things that you did not know or anticipate.
Not only will this process validate that you're solving a worthwhile problem; it will also fine tune your efforts so that you're dealing with the real problems that real people have!
It's worth repeating: after testing your concept on Google AdWords, you'll never throw good money at a lousy product idea. And when you need assistance or investment money, you'll have proof that people are looking for what you have to sell.
The GoogleCash Method: The Safest Way to Enter a Market
A couple of years ago, an astute young man by the name of Chris Carpenter came up with an ingenius traffic-brokering strategy called "GoogleCash." Here's how this works: You join an affiliate program, in which a website pays you for sending them traffic whenever one of those visitors buys something. Then you buy clicks on Google AdWords and send people through your affiliate link. You get commission on the sales, and your profit is the difference between the cost of the traffic and your commission.
GoogleCash can be made to sound easier than it actually is. However, when you identify a good niche, a good site and some keywords, this most definitely can be made to work. It's literally the world's fastest business opportunity - you can jump into a new market in as little as 15 minutes. No inventory, no email lists - you don't even need a website.
Now here's the thing: GoogleCash is really a game of doing quick research and cutting your losses. You set up ten different campaigns in ten different markets and you get out of the ones that don't pay as soon as you've got some results under your belt.
Well this also ties back into the first part of this article, the part about testing new ideas. Before you enter a new market with your own product, why not test the market with the GoogleCash method? GoogleCash has some disadvantages (for example if you don't own the website, you can't change anything) but the advantage is you're not married to a product. You can abandon something that doesn't work and try something else.
This is a lot better than guessing! Test the water first with GoogleCash, then develop your product. The flipside of that is that once you have a GoogleCash campaign that's working, you can build your own products into it and keep even more money in your pocket.
Tomorrow's tip is called:
"'Why the Most Important Success Ingredient Has Nothing to Do With Google!"
"Why the Most Important Success Ingredient Has Nothing to Do With Google!"
100 years ago, in 1903, the Wright Brothers achieved their monumental goal of flight at Kitty Hawk, North Carolina.
Most people don't know that there were quite a few other people trying to build an airplane at the same time. One was Alexander Graham Bell; another was the President of the Smithsonian Institution.
All of these men were much better funded than a certain little-known pair of bicycle shop mechanics from Ohio with a wind tunnel in their garage.
But there's a key difference that led to the Wright Brothers' success.
The other guys focused on making a more powerful engine.
Orville and Wilbur Wright focused on the plane.
Specifically, the Wright Brothers built their airplane as a glider without an engine - then mounted the engine later, almost as an afterthought.
They flew it in the breeze first, then added power later. That was the key to their success. They discovered that when you're building an airplane, the wings are more important than the engine.
What does this have to do with Internet Marketing?
The point is that all of this is not really about Google AdWords, or any particular way to get traffic. What matters more than all of that is the ability of your website to get people to take action - to opt in, to buy, or whatever you want them to do.
Google AdWords just happens to be the fastest, easiest, and sometimes the least expensive way to get the traffic there. But once again, it's not about Google - it's about your website.
What Google will help you do, more effectively than anything else, is send highly-targeted, predictable traffic to your website, day in and day out, so you can experiment, test, and perfect your sales process.
Perry Marshall's "Expanding Universe Theory"for Doing a Marketing Rollout
Now listen up, because what I'm about to explain is profoundly important. It seems simple, but it's revolutionary. Please pay attention here.
For most businesses, the FIRST thing you should do is properly set up a Google AdWords campaign and play with your website until the traffic converts to sales profitably.
Frankly it doesn't matter how long it takes to make that work. Every step of the process teaches you very important things, even if it's through trial and error.
Why use Google for that? Here's why: It's just about the only way to get a steady, predictable stream of traffic day in and day out. Most other sources of traffic, like free search engine listings and PR, are things you have no real control of.
THEN... once it's working on AdWords, you take the same messages and sales process and roll out your product in this order:
1. Google AdWords
2. Search Engine Optimization
3. Other PPC's like Overture and Findwhat etc etc.
4. Email promotions
5. Affiliates
6. Press Releases
7. Direct Mail
8. Print Advertising
You see, items #2 through 8 are more expensive and less "controllable" than Google. Get it right with Google first, where you have total control. THEN do email. THEN get help from affiliates. Don't let any of these other things or people be your guinea pig - if it works on Google AdWords first, then you can invest in these other things and be fairly certain it will work.
I can't overemphasize how powerful this is. Usually pay per click traffic represents only a tiny percentage of the people who are potential customers for you. When you roll out to items 2 through 8, you can often make five to fifty times as much money as you were making with AdWords. And no longer is it necessary to risk more than a few hundred dollars on a marketing campaign!
That's exactly what my purpose was in building my Google AdWords toolkit - to help you have a traffic engine that does exactly what you want, and minimizes your risk.
A little traffic. A lot of traffic. Turn it on or turn it off at will.
You can use it the same way the Wright Brothers used the wind tunnel in their bicycle shop - to perfect the airplane before going out to "the big time."
I wish you big-time success with Google AdWords, and I solemnly promise killer value and a tremendous range of clever tricks and shortcuts for squeezing the most out of AdWords for the least amount of money possible. Click here to find out more.

Do You Have a Website Which Pulls in Large Number of Visitors Everyday?

Do you have a website which pulls in large number of visitors everyday? You can actually benefit yourself with the traffic and earn a great, residual income if you give a little more effort. Here are some of the greatest ways you can convert those traffic into mountainous cash:
1. Sell a product/service

Of course, to earn money you need to sell a product or service to your visitors. It is the best way to profit from your own product. Usually, an e-book or software works the best – they can be downloaded right away, no shipping included, no handling to be done. You earn 100% of the profits without any investments to be taken before that.

Other than that, selling your own product allows you to set your own price.

2. Opt-In list

It is very crucial that you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business venture.

With an opt-in list, there are tons and tons of ways you can profit greater in the future. You can make previous customers purchase again from you, making them your repeating customers – that is of course, if they are in your mailing list and you can urge them to buy again.

Building a closer relationship with your own subscriber will be the best thing you can do. By having your subscribers ‘trust’ you, you can endorse many other useful products to your subscribers and the chances that they will buy from you will be high – because they trust you.

3. Viral marketing

You can provide a free product or bonus to be listed on your site to be downloaded by your visitors. Usually it’ll be an e-book where people can read from and learn useful information. In this bonus, you include give away rights and urge readers to give it away to anyone they want to. This way, you increase your own publicity and branding.

In the future, you will receive great benefits as when you are known, people will trust you more and this profits you. Between a product – let’s say a tooth brush from a beggar and a doctor, who will you prefer to purchase from? Unless the beggar offers something special, it is hardly that you will purchase the tooth brush from him.

4. Pay-per-click

In this case, you don’t pay for every click but earn instead. There are many advertising programs that give you a percentage of the bidding on a certain keyword. The famous ones are Google Adsense, Chitika, Yahoo Publisher Network and Kontera.

When people click on the ads shown from either of these advertising programs, you will earn a small portion of money. Nevertheless, if you have high traffic to your site – these programs alone can generate your residual income.

5. Offer an advertising space

Usually websites which brings in very high traffic will sell a small portion of space on their web page. You can charge a minimum of $300 for advertising someone’s ad a single month on advertising fee if your web page is pulling more than 2000 visitors a day.

Other than that, you can also create exit pop-ups that advertise other websites as well. By doing this, you don’t clutter your website with too many ads and you can earn a better reputation from your visitors.

6. Affiliate marketing

If you don’t have your own product for sale, you can sell other’s products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don’t need to go through any problems after your sales.

No customer service, you don’t need to issue any refunds, just let the owner do everything else for you after each sale. If you have a mailing list, you can endorse many other products and earn very great profits from your subscribers.

7. Pay-per-lead

Instead of earning money from every click your visitors clicked on, you are paid if you get your visitors to subscribe into other’s mailing list. Nevertheless, it is not necessary that you just get visitors to become other’s subscribers.

There are a lot of bigger companies like Coca-Cola and Pepsi which holds survey every few months. By referring your visitors to them in order to complete a survey, you can also earn great profits from it.

Applied correctly, you can make a huge fortune on the Internet and build a steady online business – taking over the place of your day job. Take some time to put effort in either of these strategies, because it can make your day bright.


Seth Chong is the owner of IMViral, one of the largest, greatest viral Internet Marketing Newsletter which is being spread around the world, you can sign up for the Newsletter(worths $297) for Free at http://www.imviral.com.